At present, the website over has five thousand procession photographed rings in numerous styles. Each wedding and engagement ring is offered with its symbolic meaning. Prices for the recycled jewelry start under $200 for handmade sterling designs, to several thousand for platinum rings.
"While other companies offer commercially produced
diamond rings and conflict free jewelry, what makes us different is that even the plain bands are entirely handmade," said Choyt. "Additional designers from other small studios who share our commitment to ethical sourcing will also be added over the next few months."
Reflective Images is known for its pioneering efforts in conflict free
wedding sets as a manufacturer, and for its activism in the fair trade, recycled jewelry space. Choyt devotes much of his time to authoring Google's number one "fair trade jewelry widely regarded as the most comprehensive trade and consumer resource on fair trade jewelry issues.
The
diamond rings site also offers a free consumer ebook, How To Purchase Ethical Jewelry Now, which explains how jewelry consumers purchase jewelry and support humanitarian and environmental values. The book also cuts through jewelry marketing spin, debunking specious terms such "conflict free diamonds." Choyt has also published the Ethical Jewelry Handbook, a free resource e-book for jewelers, and he spearheads an international committee that is developing fair trade standards for jewelry manufacturing.
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